GO2H4RD Apparel was founded by Gilven Dacent Madilo Ellazar, a driven individual who understands the power of pushing past personal boundaries. Balancing a 9-5 job and rigorous fitness routines, Gilven saw a gap in the market for clothing that was both performance-oriented and stylish. He wanted to create something that resonated with others who live life on the edge—people who push themselves hard every day, in the gym and beyond. With this vision, GO2H4RD Apparel was born.

Throughout his fitness journey, there were countless times when Gilven felt like giving up. The weights felt too heavy, the goals too far out of reach. But in those moments, it was always his peers who pushed him to keep going. Their words of encouragement and belief in his potential helped him push past his limits and realize that growth happens when you go beyond what you think you can do. This spirit of support and resilience is what GO2H4RD Apparel stands for today.

GO2H4RD Apparel has grown into more than a brand. It's a community of people who refuse to settle for average, always striving to push harder, go further, and achieve more.